The course introduces students to the interdisciplinary area of Sports Management and analyzes the sports phenomenon from a managerial, financial, legal and marketing perspective, providing a quantitative and qualitative analysis of the phenomenon generated by the sector.

Students will have the opportunity to fully understand what it means to be a sports manager through the participation and experience of sector’s operators (such as managers of federations and sports clubs, sports agents, etc.) and interactive lessons. At the end of the course, students will be able to:

• Understand the logic of building and analyzing business plans for the start-up and development of activities in the sports sector;
• Define the most appropriate strategies in terms of segmentation, targeting and positioning in the sports sector
• Understand the system dimension, from a legal point of view, with reference to the international and national sports system and the management of federations and sports clubs
• Apply the knowledge and information gained to business cases and to solve business problems