The Summer University Program in Management Made in Italy: Food, Luxury, Fashion and Design offers a critical and interpretative course to fully comprehend the latest business strategies of luxury and global players in sectors where creativity, innovation and exclusivity are crucial to success. Students will also have the chance to interact with top manager coming from the following brands: La Molisana, Ferrari, Moschino and Pollini.

The program adopts a cross-industry approach, analyzing the operational and innovation strategies implemented by the main Italian companies in sectors such as fashion, design, automotive, luxury yachts, hi-tech, food and beverage. Emphasis will be placed on the actual implementation of these strategies. The first week will be focused on providing students with the tools of applied Made in Italy theory while the second will be developed around learning how these concepts are put into practice in companies through a tour of company visits.

In particular, the experiential week, set in the main Italian economic and cultural areas of interest, is a unique opportunity in the Italian and international scenario of summer programmes for university students. The visits aim to combine the concepts of applied theory addressed during the first week with business practices, creating a strong connection between the academic and operational worlds, completing the framework of the tools made available to students and preparing them for a first interaction with the world of work marked “Made in Italy”.

The numerous company testimonials will focus on topics such as Food and Design-Tech, and on Fashion and Luxury: in order to combine theoretical tools with those of operational realities, the course will offer testimonials from brands such as Ferrero, Lamborghini, Fendi, Moncler, AEFFE group, etc.

Students will have the opportunity to deeply analyze these luxury industries and their business models and will listen to various people in this sector. The course is designed to provide insights into subsequent management or entrepreneurial training in the Made in Italy industry. Students will learn how to execute the latest marketing and innovation strategies and how to run a successful luxury business in the digital age.

At the end of the course students will be able to:

• Understand the fundamental business models of “Made in Italy” and why their structure might differ across sectors
• Learn how successful Italian companies adapt, implement, and execute the latest marketing and innovation strategies
• Know how to build and manage successful businesses in the digital age
• Apply the knowledge and information gained to business cases and to solve business problems
  Implement business strategies to enhance a luxury brand or create your own